In most visitor centers and property rental locations, you will see a display of rack cards. There are usually a lot of them, varying in topic and style. We created a rack card that would help Lighthouse Bay stand out "above the fold" (the visible portion of the card when it is on display) encouraging a larger number of curious visitors to pick it up, thus increasing the client's exposure.
In marketing, the goal is always to subtly make the client be able to successfully imagine a world in which they are immersed in what you are offering. This rack card accomplished just that for Lighthouse Bay. By highlighting the luxurious accommodations, abundant amenities and breathtaking views, we made potential visitors feel like they could dream of paradise the moment they picked up the card.