Passport Design

  • Categories: Packaging
  • Location: Newport News, VA
  • Client: NNTDO

Tourism can be a field where marketing professionals need to be creative. What makes your city interesting? With that in mind, we designed NNTDO a passport to the city. The book is designed as a passport and each page is a location on the list of stops, at which the traveler can get a "passport stamp" for visiting. The goal is to collect all of the stamps in your adventure.


The passport book, in addition to the pages that align with the stops, has a front interior pocket with a fold-out map. In the back pocket is a CD with a customized label that can be played in your car, while traveling the route, to give you interesting information about each location, along with directions.