Sam's Hardware

Identity Design

  • Categories: Identity
  • Location: New York, NY
  • Client: Sam's Hardware

Some clients wonder why Twelve 24 Design offers a minimum of 8 iterations of your inital logo, even if you already have a good idea of what you want. Well, our answer to that is clients like this one. Sometimes, despite your best vision, you end up liking a completely different design than you originally thought you would. So we like to give you options. And if you pick the one you thought you would, that's great! This client chose something far from what they thought they wanted and they love it!

Choosing Logos

Are you wondering if you can choose more than one logo to move forward with and make changes to during the development process? The answer to that is, of course, yes. We encourage it, in fact, especially if you aren't sure. As we continue to develop them both, one tends to stand out more than the other and that gets you closer to your final choice.